Russell Lucas on Selling Your Show
Bolster your idea for a show with practical steps on marketing, pitching and production with Russell Lucas, author of 300 Thoughts for Theatremakers.
In this session, you will learn how to conceptualise, build, and navigate your own bespoke business and production model that will speak to your priorities and to your audience while protecting the lifeforce of your project.
Using the genesis of your idea as a launch pad for the session, Russell will guide you through how he begins making a show, how he curates an effective organic marketing campaign, and how to pitch it to theatres.
The session will then move onto going into production, how it all works when on tour, and how to do all this with or without funding in place.
23 November 2024, 2-5pm
SCRUM Studios, London
Tickets: www.eventbrite.co.uk/e/selling-your-show-with-russell-lucas-tickets-1049656269157